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Wall
Street Journal
Inconspicuous Consumption: Hiding
the Plasma TV
by Andrew LaVallee
February 1, 2007
Homeowners Begin to Treat Flashy
Electronics as Eyesores; Speakers
Disguised as Sconces
(excerpt)....Suissa
Computers of Thornhill, Ontario,
launched in September with a variety
of limited-edition, wood-encased PCs
that range from the deconstructed,
contemporary "Revolution" to
"Yasuko," a $6,400 piece of hardware
that wouldn't look out of place on a
mantel.
The idea behind the products, says
Howard Suissa, the company's 37
year-old president, is to "create
something that people would want to
showcase as a device in a living
room." The systems are assembled to
order, he says, using Intel and
Advanced Micro Devices chips, Nvidia
video cards, Seagate Technology hard
drives and other well-known
providers. Suissa also offers
ornamental detailing, such as a PC
inlaid with white gold and five
carats of diamonds, which recently
sold for about $25,000, according to
Mr. Suissa.
"They're signed, they're numbered.
They're not only computers or
functional systems, but works of
art," he says. Still, he added, the
wait for Microsoft Corp.'s Windows
Vista slowed sales, since some
customers held off PC purchases
until the new operating system
launched.... |
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